we believe in the comforting assurance of muslin: From breathability and natural give to softness and durability, the many benefits of our high quality muslin give you complete assurance that you are doing the best thing for your baby’s comfort. The word-of-mouth buzz our signature muslin products continue to create among parents, nurses, pediatricians, industry experts, lactation consultants and celebrities alike is a testament to the comfort our products provide to both baby and parent.
we believe in simplicity - Parenthood is a blessing but can also be very overwhelming. This is why we create products that are as versatile and useful as they are beautiful. Our swaddles work as stroller covers, tummy time blankets, nursing covers, burp cloths and more. Our bibs double as burp cloths. Our serenity star is a five-in-one multi-tasking nursery must. Anything we can do to safely make your baby comfortable while making your life easier equals a job well done for us.
we believe in safety - Safety is top of mind when developing our product range. Each and every product goes through a rigorous course of testing before hitting the market—including tests done by Raegan on her four girls. Whether it’s through eliminating loose blankets in the crib with sleeping bags, knowing the correct way to swaddle or removing all harsh ingredients from our skin care collection, we strive to make sure our brand influences families to build the safest environments for their babies.
we believe in expression through style - Our modern aesthetic and iconic prints are unique to the baby industry and make us who we are. Influenced by stories we hear, scenes we see or inspirational colors, there is a story behind each one of our patterns, bringing depth to the designs that complement your style while delighting your baby.