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Lily & George

Once upon a time, there were two best friends named Lily & George...

Like all good fairytales, the story of Lily & George first began with a wish. They wished upon a star that there was a gorgeous soft toy collection:

  • designed for New Zealand children
  • which encouraged creativity and imagination through role play
  • that were irresistibly cute and cuddly
  • made using the safest materials and designs
  • that quickly become lifelong friends with their special child
  • always ready to play make believe, tell stories, listen and offer comfort

The Fairy Godmother heard their wishes and just knew she needed to pay Lily & George a visit. Together with her help, their wishes came true and the story of Lily & George began.