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$10 and under

$20 and under

$20 to $40

Absolute Favourites

Aden + Anais - Muslin wraps

All Toys and Books

Autumn collection

Baby Blankets

Baby Boy

Baby Girl

Baby Shower Gifts

Bath Toys

Bath | Meals | Teeth

Beanies & Wool Hats

Bibs and Mealtime

Blankets and Sleeping Bags

Blue Earth



Bundled Deals

Christmas Gifts

Christmas gifts for baby boys

Christmas gifts for baby girls

Christmas gifts for one year olds

Christmas Gifts for two year olds

Christmas Shop

Christmas Stocking Stuffers under $10

Clothing sets

Clothing, footwear, hats and accessories



Emu Sheepskin Booties

Free NZ wide courier service on these products

Gender neutral

Gift Box Guide - top selling gift boxes

Gift Boxes

Gift Boxes $150 and over - FREE SHIPPING NZ-wide

Gift Boxes between $40 and $65

Gift Boxes between $65 and $98

Gift Boxes under $40

Gift Cards / Vouchers

Gift Cards and Gift Box


Gifts for Dad

Gifts for Mum

Gowns and Sleepsuits

Hats and Mittens

Ideas for 12 months and over

Jackets and Pants

Jersey Cotton

Keeleco Eco-friendly Soft Toys

Kiwi Critters - NZ made books

Kiwiana - NZ themed

Lamington - Merino socks

Leather Shoes

Lily & George

Look at my Stripes!

Made in New Zealand

Mama + Me

Merino Blankets

Merino Gift Sets

Merino Gowns and Swaddling Wraps

Merino Hats, Mitts and Booties

Merino Range

Mother's Day - Thank you for all that you do!

New Arrivals

New Zealand Wool Booties and Mittens

New Zealand-made Gift Boxes

Nursery and Decor

NZ made shoes and moccasins


Price $65 to $98

Purebaby - organic cotton clothing

Pēpi Bites


Ready-Made Gift Boxes


Shoes and Booties

Silicone Teethers

Skincare | Facewashers


Sleeping Bags

Sleeping gowns and sleep suits


Soft Toys

Sophie the Giraffe

Spring Collection

Summer Collection

Summer Sale

Sun Hats



The Baby's Room - merino blankets

Tops, tees and pants

UGG Boots

Vintage Wool Booties

Wooden Teethers

Wooden Toys

Wooden toys to pass down

Wool Booties

Woolbabe Merino blankets, Gowns and Sleeping Bags

You love - our 10 most popular items